Question by Bruce: How does pay per click work? How can someone pay for one click?
I know that the person or company is willing to pay per click but how can some companies are willing to pay so much per click? What is their limit? I’ve seen ppc as high as $ 40 a click…..at this rate….1000 clicks a day can really set them back.
Best answer:
Answer by Jeff I imagine some (large) companies are willing to take that risk.
Likely it’s a “media buy” however several or many companies splitting the cost to get the spot light.
Even if you rank number one in the search engines for a specific keyword term, you?re not doing all you can to maximize the probability that searchers will select your listing. There are, after all, nine other optimized webpages listed on the same page, any one of which could catch your potential customer?s eye. Unlike organic listings (unpaid search results), pay per click advertising (also known as cost per click advertising) is just that ? paid inclusion in search results for the sponsored links section of the page. Leading search engine optimization company CyberMark International has been doing pay per click marketing since the model began, and considers it an essential part of any search engine optimization strategy.
Imagine the impact on a potential customer when they not only see your website ranked number one in the organic listings, but also first in the sponsored links. Even though one of these listings is paid for through cost per click marketing, research shows that you?re still perceived as an expert in your field and that searchers click accordingly. And even if your site appears further down in both the organic listings and paid inclusion listings, you?ve still doubled the chances that searchers will find you.
Pay Per Click Checklist
Bid on relevant keywords that get searched most. What?s the point of launching a pay per click marketing campaign if you?re bidding on keywords that nobody looks up? Let?s say you sell recycled glass wind chimes. If the keyword phrase you place in the ad is ?recycled glass wind chimes,? you?re not going to like the results. Why? Because keyword research reveals that no one searches that way, so your ad will never turn up. In fact, you?d be better off bidding on ?glass wind chimes? or ?wind chimes recycled.?
Write ad text with quality conversions in mind. If someone clicks on your ad only to find that your product or service is different than what they expected from the ad text, you?ve just paid for a lead that is not going to convert. Let?s say the ad text for your recycled glass wind chimes reads ?Eco-friendly wind chimes handmade in the USA.? What this ad text does not reveal is that the only wind chimes you sell are those with a hummingbird theme. The searcher is looking for wind chimes with a butterfly theme, only she doesn?t know you don?t have those until it?s too late, and she?s already become a non-converting click-through.
Link your ad to a pay per click-friendly landing page. Countless people make the mistake of linking their pay per click ad to the home page of their website. This poses a problem to your search engine optimization strategy for two reasons.
First of all, searchers who click through to your home page are likely to browse around the website and fail to immediately (or ever) convert into a sale. Secondly, linking to a home page is likely to lower your ?quality score? with the search engine. Let?s say the keyword term you bid on is ?wind chimes recycled? but these words do not appear in this order anywhere on your site. Your quality score could be low because the search engine assumes the content is not relevant enough. And the lower your quality score, the higher the minimum bid for your keyword phrase. Certainly you could edit the home page text accordingly, but that?s a risky move if your website is already ranking well in the organic listings.
Instead of linking your pay per click ad to your website?s home page, it?s best to create a micro-site specifically for your cost per click marketing campaign. These micro-sites with optimized webpages not only have text targeted to the term you?re bidding on, but also one single call to action. It?s impossible for the searcher to get lost on the site and miss your offer because every page encourages readers to do the exact same thing ? whether that means buying a wind chime or simply filling out a form requesting a free catalog.
Test your pay per click advertising. If you limit your pay per click marketing to just one ad, you?ll never know if something different could have worked better. That?s why it?s a good idea to always have more than one ad running at once ? ideally five to ten different ad groups. As conversion success rates come in, you can adjust your investment accordingly.
Plan your PPC campaign with SEO experts. Anyone can launch a pay per click campaign, which is not to say that just anyone should. Only an SEO expert can ensure that your cost per click marketing strategy is sound. For instance, CyberMark International has been using the PPC model for its clients since Yahoo! first introduced it back in 1998. CyberMark?s cost per click marketing services include extensive keyword research, the creation of targeted text and ongoing testing. They even build and write text for micro-sites, which have increased client conversion rates for PPC clicks by as much as 25 percent!
As with any other advertising medium, simply placing an ad for paid inclusion on a search engine is not enough to expect results. Only those who understand the intricacies of pay per click advertising are able to turn their ad investment into the quality customer conversions you want and need.
Kimberly Judd is the owner operator of Cybermark International. CyberMark is an Internet marketing firm which specializes in search engine optimization and other online specialty advertising techniques.
Question by jbauer14: Does anyone work in Pay Per Click marketing full-time or part-time?
Is it legit? If you have NO experience, how long would it take to gain sufficent knowledge to make at least 1K a week consistently? Thanks
Best answer:
Answer by Richard J Depends on what you mean by Pay Per Click… does Google AdSense count?
I’d say about a week of reading and studying, learning how to read and analyze the reports to study your best techniques and adapt your strategies, that sort of thing.
Then, up to three months to really build up the traffic. It really depends on the topics of the websites you’re building… sometimes, just the right current event in the news will trigger a large number of searches on the keywords you’re targeting, and that’s money in the bank.
Each company that provides this service will have their guidelines available for any potential clients. These restrictions will usually come down to what words you are allowed to use and which are banned. Some will allow more characters than others. Even with all these rules and regulations, you’ll still find a lot of room in which you can make your mark and attract some attention to your endeavor. These ads never have a lot of physical space, so you’ll have to make sure what you do say makes an impact in a few words. Following are some secrets that will help give your pay per click ads the edge they need to grab the wandering attention of web surfers.
The Place to Start
The best place to start is with your competitors. You should know not only who they are, but what they are doing and the content of their ads. If they are successful, after all, you should know why. In fact, if they are not successful, that’s good to know as well, so you know what traps to avoid in your business strategy. One of the best things about this type of ad is that if you find something that works better for you, you can quickly change it around. The testing process never ends with pay per click ads, where you can change your approach with the changing times.
Things to Consider in Your Pay Per Click Ads
What advantages does your product or service offer? Think about the things that set your product above those of your competitors. How are you different? More importantly, how are you better? What benefits does your product or service offer? What does your product do for those who use it? Be sure to put that somewhere in your ad. Be clear and concise. You’re not going to have a lot of space, so every word has to count. There is no opportunity for detailed description. Influence your readers. Engage your prospects with questions and words that capture attention. Words that suggest your product is inexpensive (but not cheap) or only available on a limited basis are often good draws. Use your keywords. Your keywords should be in the ad. An ad that features your keywords will get more clicks and people will know they are getting what they came for when your ad matches your website. Remember the call to action. There should be verbs that exhort your readers to click, join, subscribe – whatever it is you want them to do once they arrive on your website after clicking your ad.
Also consider this: your ad is one of thousands that your readers will see or hear every day. Ads are on television, on billboards, on the sides of buses, in newspapers and magazines, not to mention all the competition you will have on the internet. Most people just tune out ads. To stand out, you have to get rid of all the hype and talk to your readers just like you would talk to a customer standing right in front of you. Be to the point and honest.
Joe Praveen Sequeira is an award winning, best-selling author, speaker, educator and professional Internet Marketing Consultant focused on helping businesses of all sizes, increase their online sales, boost web site traffic and strengthen their overall brand through established online marketing strategies. He has overseen hundreds of Internet marketing campaigns for fortune 500 companies and is the Founder & CEO of The eMarketing Pro, a thriving Internet marketing and eBusiness consulting firm.
